The leadership team helps guide our innovation, and growth as one of the preeminent experience design firms in the world.
Cecil Magpuri
Chief Executive Officer
Cecil’s innate ability to craft engaging, world-class guest experiences is the driving force behind Falcon’s award-winning designs, attractions, products, and content.
Yvette Whittaker
Chief Corporate Officer
Yvette has an encyclopedic knowledge of our clients, vendors, and projects. She’s an accomplished ambassador and an inspirational leader.
Jason Ambler
Chief Content Officer
Jason oversees all aspects of the content creation arm of the company, including client relations, budgeting, scheduling, contracts, creative direction, development, production, and post-production.
Mitchell Magill
President of Falcon’s Creative Group
Since graduating from Florida Christian College in 2000, Mitchell Magill has collaborated with some of the most inspiring minds in themed entertainment, cruise lines, theater, film, and immersive media. His journey has taken him from the stage to the studio and ultimately into the heart of creative leadership, where he discovered his true passion – building and empowering world-class creative teams.
Philip Hocking
Vice President of Architecture
Phil plays an integral part in the core executive, design, and project management teams, overseeing the planning, implementation, and supervision of projects worldwide.
Robb Wilson
Executive Vice President of Projects
Robb’s range of talents in civil engineering, architecture, software engineering, applied mathematics, urban planning, automation, augmented reality, and project management makes him a valuable and agile leader.
Joe Schaefer
Executive Vice President of Development
Joe leads the technical design department in developing and realizing the creative intent envisioned for each project. Coordinating with A/V, SFX, lighting, ride, and specialty vendors, he ensures the facets of each experience seamlessly mesh into a single cohesive and enveloping guest experience.
Jason Embury
Vice President of Digital Media
Jason is an inspirational leader specializing in Unreal Engine, real-time production, art direction, and world-building. He drives the development of all media-related projects and ensures they live up to our studio’s high standards.
Matthew Martin
Vice President of Design
Matthew Martin is an experienced creative executive and global team leader with a strong track record of developing exciting, innovative, and inspirational designs for attractions and themed experiences.
David Schaefer
Executive Advisor
David utilizes his mechanical engineering background and trademark attention to detail to inform every step of the process as he advises on our varied efforts.