Brand Experience Design

Our brand experience designs strategically engage consumers to connect them with your message and integrate them into your story.

Falcon’s has a PhD in environmental storytelling. Our experience crafting engaging stories for theme parks and individual attractions, museum exhibitions and zoos, water parks, LBEs, and even restaurant and retail locations, has been honed over decades in the themed experience design business. There’s another outlet for storytelling, though, that is becoming more and more popular and larger in scope - brand experience design.

Companies are continually searching for fresh ways to connect with loyal fans and newcomers alike. In our chaotic world, trying to capture a few moments of a consumer’s attention is a herculean challenge, but when decision-makers embrace storytelling, they realize they can cut through the noise and reach the heart and mind of that consumer. They can create a soulful experience that will not soon be forgotten.

At Falcon’s, we value many things, but a brand’s identity is right there at the top, sharing the spotlight with powerful storytelling. Before we put pen to paper, we seek to fully understand your brand and its messaging. We want to know where you came from, where you are right now, and where you want to go. Then we formulate a strategy that will take that foundation of understanding and turn it into concrete plans for a physical location, whether it be a pop-up, a special event, a traveling experience, a corporate office, a destination LBE, a retail experience, a corporate sponsored attraction, or an entire theme park dedicated to showcasing your brand. The end result is an authentic, holistic experience that stimulates all of the consumer’s senses while expanding their knowledge, understanding, and appreciation of your brand.

The experts at Falcon’s Creative Group will collaborate with you to forge the best possible path, with attention to the narrative, budget, feasibility, and layout logic. The narrative not only shapes the journey through the branded experience, it builds the bridge that connects the company’s offerings with actual human interactions. At the center of that pillar is how you want people to think and feel about your brand and how you want them to engage with your product or service, not just during their visit but after they leave the building.

In addition to driving the nuts and bolts of the architectural design and advising you on potential aesthetic and interactive enhancements, we will help you determine how to best incorporate immersive, media-based content, which we can create in-house. You will witness the project blossom from a seed of a concept to full-color renderings to an intricately orchestrated game plan, all culminating in a memorable grand opening that will ignite guests’ imaginations and inspire them to remain emotionally connected to your brand, and ultimately, to your ongoing story.