Brand Experience Design
February 4, 2021
Water Park Design
February 5, 2021From whimsical to adventurous, the Falcon’s team has harnessed the power of vibrant artistry, storyboards, and 3D visualization to bring amazing characters to life.
Beyond storytelling, we excel in world-building, the art of devising entire realms of fiction and fantasy that feature their own rules and internal consistencies. The details and nuances of these amazing worlds can be felt in a myriad of ways as guests experience physical scenery, theming, media, and interactives at a destination.
Throughout the exciting worldbuilding process, our team fleshes out each custom-build world for design or media preproduction through careful research, environment design, even lore and backstory. And yet, perhaps the most crucial part of the world-building process is the act of designing and developing a world’s characters.
From regal to realistic, from quirky to sinister, these characters do far more than just populate the fictional world at hand. As an exercise, character development allows our team to deepen our understanding of the environments we are creating. They help motivate narrative challenges or conflicts that are vital to any entertaining guest experience. Characters fuel engagement, invite participation, reward victory and threaten defeat. Their style, personality, and mannerisms are irrefutably linked with the tone, feel, and themes of the greater world. As such, they require careful and creative design.
Moreover, if these characters are meant to emerge on screen through media content or interactive, the iterative process of character design and look dev is instrumental in ensuring a cohesive visual and narrative picture can be formed from the start. What begins as a conceptual sketch will soon evolve into comprehensive turnarounds that offer 3D artists and animators enough information to build the character in motion. And at every step of the process, the narrative vision and integrity is preserved and elevated.
Ultimately, the right, compelling characters enrich our worlds, enliven our experiences, and anchor the heart of our narratives. They are more than players in a plot, they are ambassadors of the story.
