Location-Based Entertainment Design

Location-based entertainment design gives the skilled professionals at Falcon’s another avenue in which to let their imaginations run wild.

We are already positioned as one of the most trusted leaders in the industry for master planning theme parks, designing standalone attractions, developing media for a multitude of arenas, and creating exciting interactive projects. Because of our level of expertise in these realms, we are well equipped to cover every aspect of environmental entertainment design, whatever the scope or size.

Location-Based Entertainment venues, or LBEs, can be any form of out-of-home entertainment, from bowling alleys, arcades, and trampoline parks, to family entertainment centers (FEC), urban entertainment centers (UEC), Mixed Used Entertainment Centers (MUEC), and brand experiences. Falcon’s is a full turnkey provider for LBEs, acting as an advisor from the beginning. We explore feasibility, pore over business plans, and review market research to suggest the best areas in which to build permanent installations. Whether we begin with a greenfield or an existing infrastructure, our conceptual designers will capture the essence of our client’s brand, boldly designing the framework necessary to tell their story. We take our initial blue-sky creative visions all the way through to completion.

We have a diverse skillset all under the same roof at Falcon’s. Our talented team has expert knowledge crafting world-class, immersive entertainment spaces, which, in addition to the main attractions, include gift shops, food and beverage opportunities, and guest services areas. Ultimately, what we want to do is create a unique, custom, themed destination that grabs the guest’s attention as soon as they cross the threshold into the space. Every detail is considered, down to where the speakers reside, what the bathroom door handles look like, where the ticket counter lives, and how the rooms are lit.

Whatever theme we create will support the experience. Whatever technology we incorporate will drive the story forward. Whatever content we create will underscore the message. All of this is done in close collaboration with our valued clients and with a central focus on their brand, because staying on brand is of the utmost importance. Whether introducing a guest to the brand for the first time or welcoming an avid fan, we understand how crucial it is to establish and build on an emotional connection.

Our objective is always the same – helping our clients realize a bigger return on their investment, growing their revenue, and helping them capture new consumers, all while enhancing appreciation of their brand. We’d love to start a new journey with you! Tell us about your dream to create a location-based entertainment venue.