Leading Falcon’s Creative Philippines: A Conversation with Design Director Chito Ignacio

Sophie Masse
September 24, 2025
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September 24, 2025
Published by Sophie Masse on September 24, 2025
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Leading Falcon’s Creative Philippines: A Conversation with Design Director Chito Ignacio

How do two creative studios work together efficiently, even with a 12-hour time difference? We had a chance to sit down with Chito Ignacio, the Design Director of our satellite office, Falcon’s Creative Philippines, to learn more about his background and how he leads our talented team in Manila.
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October 22, 2024
Published by Phoebe Hicks on October 22, 2024
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All the Feels: Psychology of Attraction Design

People love that adrenaline rush of a well-timed “safe scare.” It’s fascinating how carefully designed sensory triggers shape these intense experiences and make them feel so real. The secret lies in understanding human psychology.
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August 29, 2024
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Published by Phoebe Hicks on August 29, 2024
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Dishing on Themed Dining

Get ready for a deep dive into foodie fun, in our latest episode of Experience Imagination we explore the evolving world of immersive dining experiences, where the boundaries between restaurants and themed entertainment are becoming increasingly blurred.
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February 15, 2024
Published by admin on February 15, 2024
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Choosing the Right Animation Style for Your Project

What is animation? Animation creates the illusion of movement. Traditional or 2D animation is done with a pencil and paper, where an artist hand draws each scene frame by frame, but animation can also be created in 3D on a computer by a 3D animator.
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