SpectraVerse™ Attraction System; the Evolution of Mass Customization

I recall attending a SATE conference presentation 10+ years ago on the topic of “Mass Customization”.

A topic that sounded obscure at the time but after listening, I gained a deeper understanding of how critically relevant it is in our development of next generation entertainment experiences. It’s clear, today’s consumers want experiences that they can influence, control, and customize. In a theme park environment, this is not always easy. It’s an environment that is inherently built for group entertainment. Simultaneous factors of thru-put capacity and durability often challenge customizable solutions, preventing mass functionality. Therefore, it’s up to designers like us to brainstorm new solutions that can check all these boxes and truly deliver experiences that achieve “mass customization”.

We all experienced our industry’s brief embrace of VR advancements, but this fell short in several areas. Operators quickly realized that the hit to thru-put capacity was killer and the experiences themselves become isolating. Surely, we can do better.

Then came augmented reality. AR’s potential is looking more and more promising, but a majority of solutions in the marketplace still have limitations. Whether it’s a restricted field-of-view, a clunky headset, or critical sightline control, AR (in its current form) must be carefully crafted to achieve its desired effect. Falcon’s Vision™ has successfully addressed these limitations, but we never stop innovating.